Top 5 Ways to Get Your Music Heard
Social media isn’t the only tool in the indie artists’ toolbox when it comes to getting your music heard. At the same time, it goes without saying that the internet and music scene can feel oversaturated or overwhelming. But fear not, we’ve got five surefire ways to help promote and distribute your music, so you can build up a loyal fan base without sweating about new content.
Spotify, Apple Music, Google Play Music, Soundcloud...these are just a few of the music streaming sites out there where users can listen for free (with ads) or pay a membership free for as much music as they want. Artists are given a percentage of how well their songs do, so the more their songs are played, the more incentive and popularity they receive in return. Given the sheer magnitude of the memberships on these sites, registering in the millions, utilizing streaming services for gaining a following is a no-brainer.
Another popular method to increase the social range of a new song is through a music video. Even the most simplistic videos can be shared, as long as production quality looks professionally done. Platforms such as YouTube and Vimeo make it easy to upload music videos, track views, and have the tools in place to share your videos across the web.
For those fans who prefer to buy their music and keep permanently, there’s no better way to distribute than through iTunes. As the largest online music store available, it would be foolish to keep your music out of the hands of those who want it most. Other music stores include Google Play Music and Amazon Music.
NoiseTrade, Bandcamp, and PledgeMusic are unique sites that allows artists to give song downloads or other exclusives to fans for in exchange for an email address. This adds a new, enticing incentive for new fans who love free music, to get a taste of what you have to offer. Plus, you can build the list and use it for future promotions (see “Following Up on Fans”).
Following Up on Fans
Sometimes social media isn’t enough, with all the ads and feeds bombarding your fans with a constant stream of content. But one of the best ways to stay at the forefront is by getting to your fans where they have the most control: their email inboxes. People have the freedom to be more particular about what they want to receive emails about, and having fans join your mailing list means that they’ll get the latest news on your music without getting distracted by a scrolling feed. The most straightforward way to get an email address is by having them sign up through your website, and then managing the list through services such as MailChimp.
Make Your Own Website!
That’s right: social media can take you far with audience reach, but the ones that stay want to have a central place to come back to. Whether it’s to get to know your history, look up your discography, or sign up for a newsletter, having a professional, pristine website is a great way to impress potential fans and keep their interest.
So there you have it! Five surefire ways to capture the interest of potential fans and hold that interest throughout your career.