Welcome to the NAMM Show
The NAMM show (or the National Association of Music Merchants) is a mecca for music lovers looking for the latest gear and coaching. It’s what Comic Con would look like if it was taken over by your favorite bands, instrument merchants, and some of the greatest musical minds in the nation.
This year, the January event took over the Anaheim Convention Center for four days, with plenty of starstruck celebrity appearances to keep music fans gushing: Bruce Kulick of KISS, John Mayer, Billy Bob Thornton, Stevie Wonder, Mick Thomson from Slipknot, Johnny Depp, and Alice Cooper, just to name a few.
But NAMM isn’t just a place to see some famous faces. It’s a vital outreach point for the industry, showcasing new tools and programs for labels and artists to take advantage of. Fender revealed a new “Exotic” collection, with guitars fashioned from mahogany, shedua, and Malaysian blackwood. British manufacturer Aston revealed a strange and innovative “laser targeting pencil mic,” for more precise microphone positioning.
NAMM also strongly believes in continuing education, offering panels on a wide range of topics that touch every part of the music industry: social media relations, retail tips, finances, small business management, music software training, and more.
Our very own Lion Bold team was also there! Catie Ryan and Kevin Waczek enjoyed a live performance from Andy Grammar, and Ryan Waczek and Alessandra Shanus walked away with some truly neat swag.
The next NAMM will take place from January 25 - 28, 2018, but check out the Summer NAMM in Nashville for a mid-year peek at some great music innovations.
Lion Bold’s Haul
Ryan won some sample libraries from Big Fish Audio. These sample libraries include tracks and sound effects that can be used when producing music for our artists. It’s another great tool to make our songs that much sweeter for you fans.
Don’t forget to subscribe to our newsletter and keep an eye on the Events page for upcoming performances from our artists.
*Photos provided by the Lion Bold Records team!